Preparing the Serbian Danube for a Starring Role in the Movies
“Preparing the Serbian Danube for a starring role in the movies”, project of Serbia Film Commission (SFC) aims to utilize potentials of this region to establish the preconditions for vibrant film making industry. Austrian Development Agency (ADA), though its Socio-economic Development of Danube Serbia Region Project, funded by EU, has supported efforts of Serbia Film Commission to foster socio economic development and competitiveness of the Serbia Danube region through increase of the usage of natural, cultural and touristic assets in international and domestic film production with the grant valued at 281.000 euros. SFC implements this project in cooperation with National Alliance for Local Economic Development – NALED, Serbia Investment and Export Promotion Agency – SIEPA, Cinema City and Town of Smederevo.
Project has already taken important steps towards establishment of Serbia as favorable filming location. During 2013, SFC visited 82 cities and municipalities in the Serbia Danube Region and using the criteria of attractiveness, accessibility and local government capacities identified 36 cities and municipalities that have the potential for the film industry. Of that, during the SFC previous activities 6 municipalities have been already certified as a film friendly: cities of Smederevo, Sombor, Pancevo and Pozarevac, and municipalities of Savski venac and Vračar. During the initial assessment on this project SFC has marked a new 26 cities and municipalities, in total 200 new locations in Danube region.
Also, SFC is continually updating film locations database that currently consists of 250 locations for shooting in Serbia, with over 3,000 high-quality photos of natural beauty, cultural heritage, landscapes, buildings etc.
Making Serbia film friendly is a complex process that besides natural and cultural assets also requires administrative procedures that needs to be fulfilled and this aspect of administrative resources for the standardization of film permits had also been taken into account. SFC did interviews with representatives of the public and private sector, and introduced to them the possible positive effects of the film industry in the development of the local economy, but also the requirements that must be met in order to beautiful and attractive locations could become functional and available to film industry.
“We want to make the Danube a film-friendly area but also to get the industry to learn about all of its potential as a perfect location for creating movie magic”, said Ana Ilić, Executive Director of Serbia Film Commission.
New locations had already been promoted internationally as filming potentials at the AFCI Locations Show 2014, held in March in Los Angeles.
Danube cities and municipalities have already attracted the attention of some renowned film producers and we are looking forward to seeing Serbia Danube Region starring a leading role in some of the upcoming blockbusters.